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Why Storytelling Is One of the Most Powerful Coaching Skills You Can Develop

by Doug O'Brien
Feb 14, 2026
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"I have decided to stick to love; hate is too great a burden to bear."

            ― Martin Luther King

 

Happy Valentine's.

February is the month that reminds us, whether we ask for it or not, that love is not an idea. It’s a practice.

It’s something felt.

Something chosen.

Something lived.

And in coaching, in storytelling, in the way we sit with another human being, that matters.

So this week feels like a good week to talk about stories. About meaning. About what moves people from the inside.

The Month of Love and Valentines and so much more.

I often use verse when doing trance inductions because of the beautiful and rich language, and because the rhythm of trance inductions and (some) poetry is so similar.

This poem is an excerpt from the book, "The Invitation (1999)", by Oriah Mountain Dreamer. Oriah is a spiritual counselor and storyteller among other things.For more information about her, please visit her website:

http://www.oriahmountaindreamer.com/

The Invitation

By Oriah Mountain Dreamer

It doesn't interest me

what you do for a living.

I want to know

what you ache for

and if you dare to dream

of meeting your heart's longing.

 

It doesn't interest me

how old you are.

I want to know

if you will risk

looking like a fool

for love

for your dream

for the adventure of being alive.

 

It doesn't interest me

what planets are

squaring your moon...

I want to know

if you have touched

the centre of your own sorrow

if have been opened

by life's betrayals

or have become shrivelled and closed

from fear of further pain.

 

I want to know

if you can sit with pain

mine or your own

without moving to hide it

or fade it

or fix it.

 

I want to know

if you can be with joy

mine or your own

if you can dance with wildness

and let the ecstasy fill you

to the tips of your fingers and toes

without cautioning us

to be careful

to be realistic

to remember the limitations

of being human.

 

It doesn't interest me

if the story you are telling me

is true.

I want to know if you can

disappoint another

to be true to yourself.

If you can bear

the accusation of betrayal

and not betray your own soul.

If you can be faithless

and therefore trustworthy.

 

I want to know if you can see Beauty

even when it is not pretty

every day.

And if you can source your own life

from its presence.

 

I want to know

if you can live with failure

yours and mine

and still stand at the edge of the lake

and shout to the silver of the full moon,

"Yes."

 

It doesn't interest me

to know where you live

or how much money you have.

I want to know if you can get up

after the night of grief and despair

weary and bruised to the bone

and do what needs to be done

to feed the children.

 

It doesn't interest me

who you know

or how you came to be here.

I want to know if you will stand

in the centre of the fire

with me

and not shrink back.

 

It doesn't interest me

where or what or with whom

you have studied.

I want to know

what sustains you

from the inside

when all else falls away.

 

I want to know

if you can be alone

with yourself

and if you truly like

the company you keep

in the empty moments.


THE ESSENTIAL COACHING SKILLS PODCAST

Willpower vs. Design

This week’s podcast continues a theme many of you are wrestling with: why willpower works… until it doesn’t.

We explore why pushing harder is not always wiser, how identity replaces discipline, and why sustainable change requires better design, not more force.

If you’ve ever set a goal and then quietly burned out trying to maintain it, this episode is for you.

You can listen wherever you normally find the podcast.

How to Build Habits Without Willpower (Why Discipline Fails Over Time)

Upcoming Class: Ericksonian Storytelling (Feb 17)

If you want your stories to create insight instead of explanation, this 6-week class will show you how.

You’ll learn to design therapeutic metaphors based on real client struggles — stories that bypass resistance and speak to the unconscious.

Each week you’ll write, tell, refine, and strengthen one story you can use immediately in coaching.

We begin February 17 inside the Essential Coaching Skills Membership.

I want to be a better coach 


Thanks for being here!

Doug

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