All The Tools You Need To Build A Successful Coaching Business


From NLP (neuro-linguistic programming) to Neo-Ericksonian Hypnosis and Sleight of Mouth.

This is your home for mastering coaching skills that are truly essential for making deep and lasting change with your clients and grow the coaching practice of your dreams!


Have ALL the SoM Patterns at your fingertips!

AND get regular SoM tips and notifications of Live events



With more and more people leaving the 9-5 corporate slog and joining the coaching profession, it is vital to set yourself apart. How do you do that? By blending your passion for helping and guiding with real, solid coaching skills that are constantly being upgraded. In short, being your BEST YOU and doing the best you can do for your clients. It's nice to know you can enjoy both at the same time.  

Find Out How

What others are saying


"Master Trainer - Doug O’Brien is a master teacher, offering skills that will have a huge impact on your life. He has a wonderful way of making the complex easy for people to grasp."

-Nancy Raimondo
Unlimited Resources, Bayside, Long Island

"Professionally Endorsed - I don’t recommend many trainers or practitioners, but Doug O'Brien is as good as it gets when it comes to hypnosis and hypnotherapy – great tonality, really creative content and a precision with language that is all too rare in the field of Hypnosis and NLP. As well as these skills he is probably the best trainer in the world today on Sleight of Mouth and his Sleight of Mouth products are some of the very few I would recommend to my clients."

-Nick Kemp
Founder of 'Provocative Change Works' and 'The Association of Provocative Therapy"

"Professional With Integrity - …Impeccable professional expertise and integrity… Rarely have I seen a teacher or trainer consistently demonstrate a caring that is equal to his skill as Doug O’Brien."

-Dr. Robert Bays
Author of The 'Five Lessons of Relationship'

"Doug’s Sense Of Humor - I especially enjoy Doug’s sense of humor – how he combines compassion with a lighthearted spirit. He sees the bigger picture of life, and focuses not on problems, but on solutions. Doug not only gets results, but everyone has a good time getting them."

-Dan Millman
Author of 'Way of the Peaceful Warrior' and 'No Ordinary Moments'

"There are only a handful of people in the country whom I have personally trained and am totally confident in recommending. Doug O’Brien is one of these few.
- Recommended By Anthony Robbins"

-Anthony Robbins
Author of 'Unlimited Power' and 'Awaken the Giant Within'

"Teaching & Hypnosis - Since dropping out of the teaching game I had really gotten out of touch. It was nice to see someone like Doug in action. The Hypno-biz is passing into good hands. "

-Dr. Steven Heller
Author of 'Monsters and Magical Sticks'

"Recommending Doug O’Brien - I Highly recommend Doug O’Brien of Doug O’Brien and Associates. He is continually updating and training with the most up-to-date skills I have developed."

-Richard Bandler
Co-creator of NLP

"I have known Doug O’Brien for many years and have been consistently impressed with his skill and integrity. Doug is one of the rare teachers who is able to integrate NLP and Ericksonian hypnosis, so that students develop both conscious and unconscious competence. I confidently endorse him as a trainer, and as a person. Teaching NLP"

-Robert Dilts
Co-Developer of NLP and Author of NLP Vol 1


We give you the opportunity to take your skills to the next level and then constantly hone them. You will learn coaching skills gleaned from some of the leaders in the profession, communication skills of NLP (Neuro-Linguistic Programming), patterns of persuasion from Neo-Ericksonian Hypnosis and many more sources. You have continual access to our ever-expanding wealth of knowledge and expertise – all under one roof.

Join Us


Hone the ability to really change people

With your average coach, a people's challenges are met with well-intentioned encouragement and aphorisms or slogans designed to motivate and give solace. A great coach helps their client to find the resources in themselves to rise above their challenges and grow from them. And exceptional coach incisively gets down to the core, operational mechanism that created the challenge in the first place and helps their client make GENERATIVE change across contexts.

DON'T BE AVERAGE! Don't you owe it to your clients? Don't you owe it to yourself?

  • HERE you will learn skills gleaned from the very best of NLP, Ericksonian Hypnosis, and Success Coaching practices.
  • HERE you will have unlimited access to our ENTIRE (and continually expanding) LIBRARY of skills that are essential to YOU becoming the EXCEPTIONAL coach you know you can be.
  • HERE you can participate in weekly LIVE Q&A's and get personalized answers to your most pressing questions, thus making your growth as rapid as possible. 

Got questions? Send me an email.

Email me



Hear the latest Episode!

Click. Hear!

Some Podcast Guests Include

Episode #1
What it’s all about

Welcome to the essential coaching skills podcast where we interview coaching experts  in various fields to discover what their secrets and systems are set make them successful in business and ultimately successful in helping their clients succeed in the way they desire.

Episode #2
Coach Dave Buck

In this episode, my first interview with a top-tier coach, I speak with Dave Buck. Dave is the CEO of and one of the leaders in the field of coaching since its inception.


Episode #3
Stephen Gilligan, PhD

No one is more qualified to talk about Ericksonian Hypnosis than Stephen Gilligan, PhD. Today, with Robert Dilts, co-developer of NLP, he has created the IAGC, The International Association of Generative Change, a wholly new approach to therapy and Coaching.

SEE MORE Podcasts Guests...
Search My Podcast Transcripts

Subscribe for exclusive growth insights and tips to propel your success