The Essential Coaching Skills Newsletter
Weekly insights on coaching, storytelling, NLP, and sustainable behavior change from Doug O’Brien, focused on lasting transformation without burnout.
Tags: hypnotic language patterns
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Creative Lying and Applying the E.A.S.E. Method
“We are what we repeatedly do. Excellence, then, is not an act but a habit.” – Aristotle
It is true, I believe, that champions do what others talk about doing.
Lance Armstrong has removed himself from the staple of role models, but his use of steroids doesn’t change the fact that he also train...
by Doug O'Brien —
Feb 28, 2026
behavior change
burnout recovery
coaching psychology
doug o'brien
ease method
ericksonian storytelling
goal setting
habit formation
hypnotic language patterns
identity based coaching
identity shift
isomorphic metaphor
lasting change
milton erickson methods
narrative change coaching
nlp coaching
nlp storytelling techniques
storytelling in coaching
sustainable habits
therapeutic metaphor
transformational coaching skills
willpower alternative
How To Enhance Your Coaching Stories With Sensory Rich Language
I’ve noticed that in coaching, when I explain something clearly, people often nod. They understand it. Intellectually, at least.
And then… not much changes.
But when I tell a story, something different happens.
They lean in a little.
They relax.
They stop trying to figure out what the “right a...
by Doug O'Brien —
Feb 21, 2026
ericksonian storytelling
hypnotic language patterns
identity based coaching
isomorphic metaphor
milton erickson methods
narrative change coaching
nlp storytelling techniques
storytelling in coaching
therapeutic metaphor
transformational coaching skills
The Essential Coaching Skills Newsletter